Thursday, October 3, 2013

Champion Fabri-Con

Champion Detergent, currently one of the leading detergent brands in the country, has reached another milestone in its commitment to offer meaningful quality products to Filipino consumers with the release of its CHAMPION FABRI-CON– Liquid Fabric Conditioner with Freshness Capsules. The entry of this latest offering coincides with the 50th year Anniversary celebration of the company that pioneered the Champion brand, Peerless Products Manufacturing Corporation.

And a week ago, Champion Fabri-Con launched its famous and one of the versatile actress and fellow mommy, Ms. Judy Ann Santos-Agoncillo as their latest endorser and it was held at Shangrila, Makati. 

While we waited for Ms. Judy Ann to arrive, we were treated to a very sumptuous buffet. Happy tummy indeed! :)

It was a light afternoon where Ms. Judy Ann gamely answered some questions from media friends. 

When asked about her decision to be part of Champion: “It was a natural decision for me to join the Champion family. The same reason, my husband (Ryan Agoncillo) agreed to do it, it really is the virtue of the brand’s integrity that made me say yes to it,” says the newest face of Champion Fabri-Con. When we talk about Champion, it’s all about high quality. It’s about top-of-the-line ingredients, which is also true for this new product with its quality fragrance oils that release a fresh, airy fragrance throughout the day. And that’s what I love about it," she says.

“I use it everywhere, and I always get wonderful end-results. Aside from softening, it also leaves this powdery fresh scent in all my fabrics – whether it’s home linens like blankets and curtains, or the clothes of my loved ones. That’s the power of Champion Fabri-Con. It makes you feel right at home,” 

With Champion Fabri-Con, quality materials for softening laundered clothes gets bannered with a elegantly complex fragrance profile well-balanced, and consistent from when you smell it in the containing bottle to the end-result in washed clothing. 

Moreover, this fragrance is time-released for all-day freshness, no small thanks to its freshness capsules -- fragrance in micro-capsules that are embedded on the fabric after using Champion Fabri-con. Eventually the fragrances in these capsules are released in your clothes throughout the day, bringing you back that comforting feeling of home.

It also comes in a technology variant called Champion Infinity Fabri-con -- with a 1-Rinse Formula to hasten the rinsing process, as well as Anti-Bacterial ingredients that stop the growth of malodor-causing bacteria on clothes. As such, it offers two benefits that the target market deem important for the category -- savings on water and effort with its 1-Rinse formula, and assured fresh-smelling clothes with its Anti-Bacterial feature, even when fabrics are dried indoors or during rainy weather.

Champion Fabri-Con provides an elegant, well-balanced and sophisticated profile of fragrance—one that comes from all-quality ingredients and that reminds us of the comfort of home. 

You can now avail of Champion Fabri-Con at leading supermarket nationwide! :)

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