Saturday, June 7, 2014

SM Woman Collection at Philippine Fashion Week

Oh how I love being a woman! Our favorite brand SM Woman released a new collection in time for 2014 Philippine Fashion Week. And what a show! SM Woman opened the 2014 PFW held at SMX Hall with a big bang!

Before the runway show started, SM Woman had a pre-show and a toast to welcome 2014 Philippine Fashion Week!

Ever since its establishment, the SM Women’s department has endeavored to dress every woman at any age, for any occasion. Keeping this same goal in mind, The SM Store brings together its trademark collection of women’s fashion labels under one name:


Super inlove with the runway set! 

From daring digital prints to neoprene, industrial graphics, artistic floral and structured window pane checks, trends come together under a new mega brand, the latest to rock the fashion scene.

The SM WOMAN is constantly in style. She is fashionable. She is a career-driven individual who also loves her leisure time. She is dynamic and exciting, yet casual and relaxed. No matter where she goes, from the city to the boardroom, home, and beyond, every day is a completely new experience.

Enjoyed the show with blogger friends Kai and Kath 

It’s Fashion Day. Everyday. for the SM Woman.

The new SM Woman collection is available at all The SM Store.

What a fantastic show! Loved all the prints and the entire collection! Congratulations! Thank you so much SM Woman and ARC PR for having me! Looking forward to shop and collect the latest line from SM Woman!

No comments: