One Child, One Sport x National Milo Marathon

by - Wednesday, July 02, 2014

Can't believe that Milo celebrates their 50th year this year! Milo was my favorite chocolate drink growing up. And now that I have a daughter, drinking Milo is part of her breakfast and after school energy booster! 

I know you've heard of Milo as advocacy of sports, right? From Milo Best, Milo Sports Clinic, Milo Marathon, Milo Little Olympics, etc. Milo is always after our health and wellness. 

And this year, Milo once again proves that we can build a nation of champions! 


Leading beverage brand MILO announced its partnership with the Department of Education (DepEd) for the One Child, One Sport campaign. One Child, One Sport will enable closer collaboration between MILO and DepEd as it consolidates their new and existing sports programs under one umbrella campaign. Anchored on the thrust to build a nation of champions, the program seeks to empower, mobilize, and inspire both the youth and their educators through sports and proper nutrition. 

“We are working closely with DepEd to raise awareness about the value of physical education and sports in bringing a wealth of physical and mental benefits and teaching life values that prepare schoolchildren for a successful adulthood,” says Nestle Philippines Beverages Business Executive Manager Sherilla Bayona. “One Child, One Sport is a program that encourages children to get into an active and healthy lifestyle and eventually lead them to sports.”

Bayona adds that providing access to physical education and various sports disciplines will not only shape the country’s budding athletes, but will also address the right of every Filipino child to learning opportunities for a better future. MILO and DepEd seek to engage 15 million schoolchildren aged 7 and above to become active and healthy champions by 2017. 

MILO and DepEd will implement One Child, One Sport across ongoing and new sports programs in public schools in the country. One example of how OCOS will leverage existing MILO sports programs is the National MILO Marathon, which will continue to engage DepEd through its short distance race categories and the Help Give Shoes Advocacy. 


I'm a believer! I'm all for building a nation of champions, one child, one sport at a time!

Coach Rio - one of the ambassadors of Milo Marathon

Throughout the years, the National MILO Marathon has not only catered to professional athletes but also welcomed aspiring runners in the 3-K and 5-K distances where young sprinters have emerged as division winners. 

The National MILO Marathon’s legacy lives on as it ushers the 18-leg event with the opening race in Baguio on June 29. The winners of this season’s National Finals will be given a chance to compete in the 2015 Tokyo Marathon. Last year’s victors Eduardo Buenavista and Mary Joy Tabal, will go head to head with the nation’s best to bag the top purse and claim the coveted spots in the esteemed international race event. Part of their prize for winning the 37th NMM in 2013, Buenavista and Tabal recently competed in the Paris Marathon in April 2014. The country’s biggest and most prestigious footrace expects 230,000 runners to participate this year. 

The brand will also further the support for young Filipino talents by providing 16,000 underprivileged youth with brand new running shoes this year to reach the 50,000 mark through the Help Give Shoes advocacy. Help Give Shoes aims make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar. 


The One Child, One Sport campaign will resonate in MILO and DepEd’s new and existing pool of grassroots sports programs, namely the MILO Summer Sports Clinics, MILO Little Olympics, MILO-BEST Center, and the National MILO Marathon. In integrating the campaign in its programs, MILO aims to build a nation of champions with one child knowing one sport at a time.


About the National MILO Marathon
3K Kiddie Run 
· Boy’s and Girl’s Divisions: 
o Champion: P1,500 + Trophy 
o Runner-up: P1,000 + Trophy 
o 3rd Place: P500 + Trophy 
o 4th Place: P250+Medal
o 5th–10th Place: P150+Medal

5K Fun Run 
· Men’s & Women’s Divisions: 
o Champion: P2,500 + Trophy 
o Runner-up: P1,500 + Trophy 
o 3rd Place: P1,000 + Trophy
o 4th Place: P500+Medal
o 5th–10th Place: P250+Medal

10K Run 
· Men’s & Women’s Divisions: 
o Champion: P5,000 + Trophy 
o Runner-up: P3,000 + Trophy 
o 3rd Place: P2,000 + Trophy 
o 4th Place: P1,000+Medal
o 5th–10th Place: P500+Medal

21K Run (Eliminations) 
· Men’s & Women’s Divisions:
o Champion: P10,000 + Trophy
o Runner-up: P6,000 + Trophy
o 3rd Place: P4,000 + Trophy
o 4th Place: P2,000 + Medal
o 5th-10th Place: P1,000 + Medal 

21K Run (National Finals) 
· Open Category 
o Men’s & Women’s Divisions: 
§ Champion: P15,000 + Trophy 
§ Runner-up: P12,000 + Trophy 
§ 3rd Place: P10,000 + Trophy 

· Local Category 
o Men’s & Women’s Divisions: 
§ Champion: P8,000 + Trophy 
§ Runner-up: P6,000 + Trophy 
§ 3rd Place: P4,000 + Trophy
§ 4th Place: P2,000+ Medal
§ 5th–10th Place: P1,000+ Medal

Note: All 21-K finishers within the cut-off time will receive a medal and loot bag. 

42.195K Metro Manila Elimination Race 

· Men’s & Women’s Divisions: 
o Champion: P50,000 + Trophy 
o Runner-up: P30,000 + Trophy 
o 3rd Place: P20,000 + Trophy 
o 4th Place: P10,000+ Medal
o 5th–10th Place: P5,000+Medal

42.195K National Finals 

· Open Category 
o Men’s & Women’s Divisions: 
§ Champion: P300,000 + Trophy 
§ Runner-up: P250,000 + Trophy 
§ 3rd Place: P200,000 + Trophy 

· Local Category 
o Men’s & Women’s Divisions: 
§ Champion: P150,000 + Trophy 4th Place: P30,000+Medal 
§ Runner-up: P100,000 + Trophy 5th–10th Place: P10,000+Medal 
§ 3rd Place: P75,000 + Trophy 

Additional Notes: Fastest Filipino 42.195K winners (male & female) will be dubbed as the 2014 MILO® Marathon King and Queen respectively and will be given the opportunity to compete in an international race outside the country. All expenses will be shouldered by MILO.

About Help Give Shoes Advocacy
The National MILO® Marathon is the biggest running event in the country, with an immense popularity that has attracted runners from all age groups to participate, including children.  However, a lot of driven young runners don’t have shoes.  Imagine seeing a little boy run kilometer after kilometer of rough cement barefooted.  This moving scene inspired MILO® to make this year’s run more meaningful, by giving out running shoes to deserving public school children.  

The root of this advocacy lies in MILO®’s belief that they are not just providing children with running shoes, but are giving them something that they can wear to school, for sports and other activities.  It’s definitely a step to help them reach their true potential and be the best that they can be. In 2010, the National MILO® Marathon provided 4,200 running shoes to public school children nationwide with the “Help Give Shoes” advocacy. Since its conception, MILO has donated a total of 34,200 pairs of shoes across the country. 

Php 10 from every registration fee will be allotted to the advocacy. MILO will then match the proceeds and work with the Department of Education to select 16,000 public school student beneficiaries in Tacloban, Ormoc, and Eastern Samar cities. MILO aims to reach its 50,000 advocacy mark by the end of the 38th marathon season.


About the 38th National MILO Marathon Side Events
1. Biggest Company Delegation Competition
To join, companies must submit their entry forms at the same time. Employees must indicate the name of their company on the entry form and submit a photocopy of their company ID (front and back). To qualify, a minimum of 10 employees must finish the race. Top three companies in each area with the most number of employees finishing the 5-K and 10-K Run will win the awards. In case of a tie, the winning company will be determined according to the best time recorded.

First Prize: P 10,000 worth of sports equipment + plaque
Second Prize: P 7,000 worth of sports equipment + plaque
Third Prize: P 5,000 worth of sports equipment + plaque

2. Inter-Company Running Competition
To join, company teams must have at least 10 employees competing in the 10K-Fun Run. They must submit their entry forms at the same time. Winners will be determined through the average/aggregate time of the team’s first 10 finishers.

First Prize: P 10,000 worth of sports equipment + plaque
Second Prize: P 7,000 worth of sports equipment + plaque
Third Prize: P 5,000 worth of sports equipment + plaque

3. Biggest Club Delegation Competition
To join, running clubs must submit their entry forms at the same time. Club members must indicate the name of their club on the entry form and submit a photocopy of their company ID (front and back). To qualify, a minimum of 10 members must finish the race. Top three running clubs in each area with the most number of members finishing the 5-K and 10-K Run will win the awards. In case of a tie, the winning running club will be determined according to the best time recorded.

First Prize: P 10,000 worth of sports equipment + plaque
Second Prize: P 7,000 worth of sports equipment + plaque
Third Prize: P 5,000 worth of sports equipment + plaque

4. Inter-Club Running Competition
To join, running clubs must have at least 10 members competing in the 10K-Fun Run. They must submit their entry forms at the same time. Winners will be determined through the average/aggregate time of the team’s first 10 finishers.

First Prize: P 10,000 worth of sports equipment + plaque
Second Prize: P 7,000 worth of sports equipment + plaque
Third Prize: P 5,000 worth of sports equipment + plaque

5. Biggest School Delegation Competition
To join, schools must submit their entry forms at the same time. Students must indicate the name of their school on the entry form and submit a photocopy of their school ID for the current school year (front and back). To qualify, a minimum of 50 students must finish the race. Top three schools in each area with the most number of students finishing the 5-K Fun Run and the 3-K Kiddie Run will win the awards. In case of a tie, the winning school will be determined according to the best time recorded. 

First Prize: P 10,000 worth of sports equipment + plaque 
Second Prize: P 7,000 worth of sports equipment + plaque 
Third Prize: P 5,000 worth of sports equipment + plaque 

6. Inter-school Running Competition
To join, school teams must have at least 25 student runners competing in the 5K-Fun Run. They must submit their entry forms at the same time. The team may be composed of grade school, high school, and college runners. Winners will be determined through the average/aggregate time of the team’s first 25 finishers. 

First Prize: P 10,000 worth of sports equipment + plaque 
Second Prize: P 7,000 worth of sports equipment + plaque 
Third Prize: P 5,000 worth of sports equipment + plaque 

7. Cheer Leading Competition
There are three divisions: Grade School, High School, and College. Each division will have a separate set of winners who will receive cash prizes and plaques as follows: 

First Prize: P 10,000 worth of sports equipment + plaque 
Second Prize: P 7,000 worth of sports equipment + plaque 
Third Prize: P 5,000 worth of sports equipment + plaque 
Consolation: P 3,000 worth of sports equipment + plaque


And oh, I won a Timex Ironman watch at Milo's raffle time! Thank you so much, Milo!!!

Here's the Registration details for the 38th National MILO Marathon 

1. Interested participants are required to pay a non-refundable entry fee plus one (1) MILO® 300g empty pack alongside the accomplished and signed official registration form. 
2. Registration may be accomplished online (milo.com.ph) or by downloading the registration form from http://ww1.nestle.com.ph/milo/marathon/register.html for submission to the area race organizer. 

NOTE: REGISTRATION IS ON A FIRST-COME FIRST-SERVED BASIS. PARTICIPANTS SHOULD WEAR THEIR MILO® MARATHON SINGLETS & RACE NUMBERS DURING THE RACE OR THEY WILL NOT BE ALLOWED TO RUN. 

3. Participants must be 18 years and above on the race day to participate in the Full Marathon (42.195-K) and Half Marathon (21-K). Each will have to secure an official ‘Fit-To-Run’ medical certificate signed by a licensed physician within 2 months before race day. 
4. Participants must be 16 years and above on the race day to participate in the 10-K race. 
5. Participants must be 7 years and above on the race day to participate in the 5-K Fun Run. 
6. Participants must be 7 to 12 years old on race day to participate in the 3-K Kiddie Run. They are required to have their entry forms signed by a parent/guardian and must submit a photocopy of their NSO birth certificate or current school ID. 
7. Participants below the age of 18 must seek their parental/guardian consent and fill up the entry form where the parent/guardian is required to sign. 
8. Only local participants (Filipinos and foreigners with working visa) can join and win in the 42.195-K and 21-K elimination races. Overseas participants may join and compete in the 42.195-K and 21-K National Finals for as long as they fulfill the requirements (To qualify, overseas runners must provide proof of finish in any AIMS/IAAF accredited races dating back at least one (1) year before race day or they mayqualify in the Manila elimination race. They must have a finish time within the specified age-bracket and time identified in items 18 (for 21-K) & 19 (for 42.195-K). 
9. Start time per category is as follows: 
42K (Manila only) 3:00 AM 
21K 4:30 AM 
10K 5:00 AM 
3K 5:30 AM 
5K 5:35 AM
10. Participants may claim their official race packets (containing the race number with timing chip attached, safety pins, and route map) upon complete registration. Race numbers are non-transferable.

Schedule of races is as follows:
 Baguio (June 29), the elimination legs will resume in Dagupan (July 6), Tarlac (July 13), Angeles (July 20), Manila (July 27), Naga (August 24), Lucena (August 31), Puerto Princesa (September 7), Lipa (September 14), Iloilo (September 21), Bacolod (September 28), Tagbilaran (October 5), Cebu (October 12), Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.


The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

See you on July 27 for Milo Marathon Manila leg! My race kit is ready! :)





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