Breeze held a 1 Laba Day at one of the barangays in Commonwealth, Quezon City. It was a simultaneously held in multiple barangays across the country, including Metro Manila, Pangasinan, Batangas, Cebu and Davao.
The Leading detergent brand Breeze showcased its revolutionary stain-removing power with 1 Laba Day, washing one million clothes in a laundry event held simultaneously in barangays nationwide. Hardworking moms across the Philippines were given the chance to take a day off from doing the laundry and enjoy the fun games and exciting surprises that the brand prepared for the heroes of the home.
“Through 1 Laba Day, we want to reach out to moms across the country thank them for being heroes who always put the needs of their families first,” said Mara Banson, Breeze brand manager. “For sure, they can always rely on Breeze as their dependable partner in taking care of their loved ones.”
Boasting of a revolutionary formulation, Breeze with ActivBleach empowers mommies everywhere to take on their endless tasks, removing even the toughest of stains in just one wash. Safe for both white and colored clothes, Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash.
The Laba Ladies
Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing the clothes. Celebrity moms and surprise guests also added color and excitement to the series of events. Christine Bersola-Babao, Gladys Reyes and Dimples Romana headlined the festivities in Barangay Commonwealth, Quezon City. Quezon City Vice Mayor Joy Belmonte also graced the event and met with mommies who are enjoying the activities and treats from Breeze.
Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear, making sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment.
Sige Mom Christine said that Breeze allows busy moms like her to spend less time washing clothes and have more time for her kids. “With the 1 Laba guarantee, I am assured that my family’s clothes are clean and fresh in just one wash and with less effort,” she said.
“All moms want the best for our kids and Breeze allows us to do that,” added Sige Mom Dimples. “I’m not afraid to let my daughter run, bike and be active because I know it’s the best way for her to learn. And I don’t have to worry about the stains on her clothes because I have Breeze.”
For Sige Mom Gladys, having Breeze as an ally eases her worries and makes her more comfortable to let her kids be kids. “We always have fun, learn and make memories together. Sometimes the messier the activity, the more fun it is!” she said.
Sige Mom's Christine Bersola-Babao, Gladys Reyes and Dimples Romana
Take on millions of stains in just one wash with Breeze with ActivBleach.
Like the official Breeze Facebook page www.facebook.com/breezephilippines or follow @BreezePH on Twitter and join the online promos to get the chance to win washing machines from partner brands.
Consumers can also get free Breeze gift packs for every purchase of an Electrolux, LG, and Whirlpool washing machine.