Saturday, February 7, 2015

Promil Pre-School Gifted Movement launch

If you're a 90's kids, you will remember the gifted children TVC and you might be wondering now what they'll look like after 20 years.

The world has long been fascinated by prodigies—gifted kids whose accomplishments at such a young age, shed light to a child’s inherent talent, intellect and precocity. 

In the Philippines, perhaps no other personalities represent the concept and reality of what gifted children are than the three who illustrated it via one of the most memorable television commercials of the 90s—Kiko Galura, James Flores, and Shaira Luna.

But what has become of the three gifted kids featured in the brand’s most prolific commercial yet? The budding poet? The promising astronomer? The medical marvel? 

First of all, they’re all grown up now and second, their accomplishments as adults are just as impressive as what they were able to deliver as kids. 

James Flores, who was known for his proficiency in astronomy stayed within the sciences, albeit in a different field, taking his masters in clinical psychology. From his love of the stars and their radiance, he helps bring out the brilliance in every child through outreach programs in music for children.
The young poet, Kiko Galura, has an established career as a publisher in one of the country’s biggest publishing houses. From making words come to life in his poems, he now provides an opportunity and a voice to other storytellers.
And finally, Shaira Luna, who was poised to enter into the medical world, grew up to become one of the most talented photographers of her generation. From her mastery of the human anatomy, she now captures the best in human form with her photography, building a successful career around her passion.

Was there ever any doubt that they wouldn't grow up to become successful gifted alumni? 

It’s easy to assume things come easily to naturally gifted kids. But it’s important to remember that it’s a factor of different things that will carve out a good future for any child. 

“A gifted child can be expected to learn faster than other children, have more varied interests, have greater depth of feeling and generally be more than other children,” explains Dra. Leticia PeƱano-Ho, President of the Philippine Center for Gifted Education

And to celebrate the current success of the gifted alumni, Promil Pre-School brought back together the famous trio, almost 20 years after their commercial first aired on national television. The brand’s heritage on giftedness is further exemplified through their achievements and their journey towards becoming valuable gifts to society.

In 2015, Promil Pre-School is launching their Gifted Movement campaign, which is a movement to supporting and celebrating giftedness in the country. The brand aims to spark interest and gain the commitment of moms and consumers to take an active role in advocating giftedness and nurturing it.

“Promil Pre-School, as a catalyst for the Gifted Movement campaign, puts focus on discovering and bringing out the inherent talent of today’s youth, by way of providing the proper nutrition, and proper care,” says Yu. “Combined with the support of parents to continuously encourage kids to find their passion and make learning enjoyable, there’s no end to what this new generation can accomplish, ” she adds.

And as a testament to this, one only needs to look at how these alumni successfully grew to become the passionate, well-rounded individuals they are today. 

And as a Mom, it is my responsibility to continue nurturing the gift of my daughter, Sofi. Whatever it is, I will fully support her gift and pray that she will be successful in the field that she will choose in the future. So, let's join the #GiftedMovement campaign of Promil Pre-School.

Thank you Promil Pre-School for this campaign and for helping moms (and parents) like me in nurturing our children's gift.

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