The country’s leading fastfood chain and home of happy memories for many Pinoys, is reviving one of its most iconic jingles. First launched in 1987, the fastfood giant’s most successful campaign jingle, “I Love You, Sabado”, is rewritten and given a fresh arrangement to encourage weekend family bonding again.
“Our ‘I Love You, Sabado!’ campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message still holds true in this day and age,” said Jollibee vice president for Marketing Harvey Ong.
The I love you Sabado campaign kicked off with six flagship Jollibee stores nationwide holding simultaneous launches packed with free langhap-sarap meals, games, fun activities and attendance of Jollibee’s brand ambassadors. Yumbassadors Kiefer Ravena, Arnold Van Opstal, and Alyssa Valdez joined in on the fun at Jollibee New Las Pinas, while rock icon Bamboo performed at Jollibee E. Rodriguez. The Voice Kids grand finalists and Jollibee Kids Club endorsers JK Labajo, Lyca Gairanod, and Darlene Vibares delighted fans at Jollibee Iba, Zambales, San Pablo Plaza and Parkmall Mandaue, respectively, singing their own ‘I Love you Sabado’ renditions. Meanwhile, up and coming star Emmanuelle Vera graced the kick-off at Jollibee Talomo in Davao.
A huge reproduction of the famous cuckoo clock from the original I love you Sabado TVC was also revealed at SM Southmall and SM City Lipa, to complement the re-launch of the campaign.
“Our goal is to engage even more Filipino families across the country. We will make this a yearly advocacy by enjoining the whole nation to celebrate every first weekend of July thereafter as a National Family Bonding Weekend. Then and now, this is what our brand proudly stands for,” said Ong.