BARBIE'S YOU CAN BE ANYTHING CAMPAIGN

 When it comes to exploring different career paths, nobody does it better than the world’s favorite lifestyle icon, Barbie. A quick Google search will tell you that she has held over 130 careers in the span of more than 5 illustrious decades. She has been an astronaut, a surgeon, a veterinarian, an athlete, a pop star, even a presidential candidate at least 5 times.

To think that doesn't yet include the hundreds of other jobs and identities that millions of creative young girls around the world have imagined and assigned to her in the comfort of their playrooms throughout the years.

This 2016, however, the tables have been turned; the spotlight is now focused on every young girl and their limitless potential with the introduction of Barbie’s You Can Be Anything campaign.

Formally launched to Philippine media last April, the You Can Be Anything Campaign is both a celebration of potential and a challenge on the limits of the imagination of young girls. It is a movement to empower little ladies to pursue and live out their dreams, whatever they may be, and for the adults to encourage them on their journey. It is for these young minds to realize that whatever scene that they can conjure and choose to play out inside the four corners of their room can translate into real life; that the glass ceilings they may encounter on their later years are meant to be shattered and that the only thing standing between them and their goals is the limit of their imagination and determination.

Turning sparks into candy-colored flames

To further extend this message, Richprime Global Inc., the exclusive distributor of Barbie and other Mattel toys like Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Ever After High, BOOMco., Matchbox and Mattel Games in the country, in partnership with The SM Store and Toy Kingdom, set up the You Can Be Anything Day at the SM Mall of Asia Atrium. Meant as a gateway to the imagination, the venue is laden with multiple interactive booths featuring a range of professions young girls can freely try out.

In a span of a day, little ladies can participate in different activities such as creating scrumptious sweet treats at the Doll-icious Bakeshop, where they can design their own cupcake or cookie using the rainbow selection of frostings and toppings available. Or they could choose to work on their next artistic masterpiece at the Barbie Artsy Studio.

For the more outgoing and expressive girls, they can grab the opportunity to be a news anchor doing her primetime spiel at the B-TV News Room. They can even bring home a copy of their news spiel record as a memento.

And of course, any Barbie event wouldn't be complete if there wasn't anything dedicated to beauty and fashion. For the more kikay (but still equally brilliant) bunch, they can drop by the Barbie Pink Salon and Fashion Closet to get an exclusive beauty blow out or a quick style make-over. 

A short program and interactive fashion show later on serves as the cherry on top of the fun, with Andi Eigenmann and her daughter Ellie strutting the catwalk.

"We're looking at this event as a jump-off point to young Filipina girls," explains Ms. Liza Yao, Managing Director of Richprime Global, Inc. "We want to inspire, and have them see that they can be anything they set their mind to and further beyond that, just like Barbie." 

Watch the inspirational video on YouTube “Imagine the Possibilities” Barbie is exclusively distributed by Richprime Global Inc. 

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