Tuesday, June 21, 2016


Sofi and I woke up early one weekday to witness the Jollibee Sweet Sarap Moments launch. It was held at Jollibee Roosevelt branch in Ortigas where Sofi celebrated her 1st birthday 9 years ago. Jollibee has been part of our family and Jolly Spaghetti is one of our favorites in Jollibee. We love love the sweet taste and the Pinoy style of their spaghetti. And we're happy to be part of the Sweet Sarap Moments where Jollibee introduced their newest mommy and son tandem ambassadors, Jodi and Thirdy.

Perfect Choice for Jolly Spaghetti
Jollibee likewise is equally happy and excited to welcome Jodi and Thirdy to the family.
“Jodi and Thirdy are the perfect endorsers for Joly Spaghetti,” said Kent Mariano, Jollibee Assistant Vice President for Marketing. “Despite Jodi’s celebrity status and hectic schedule, she believes in making even the smallest of moments count when it comes to strengthening her bond with Thirdy and her family. Jodi’s own story and personal experiences of bonding with her mom and now with her son is something that many Pinoy families can relate to. We at Jollibee have always proud to be part of such memorable moments.”

Jollibee recently welcomed Jodi and Thirdy as the newest brand ambassadors for Jolly Spaghetti during the media launch held at the Ortigas Roosevelt branch. Jodi and Thirdy, who stars in the latest TV commercial for Jolly Spaghetti, shared their own personal experiences, from happy memories when she was a kid and to how she now enjoys the same bonding moments with Thirdy. The Jolly Spaghetti Sweet-Sarap Moments event also featured fun games for the media guests and their kids.

Batang Jollibee at heart
Jodi confesses to being a certified Batang Jollibee, even before she got into show business. Her mother worked hard to raise Jodi and her siblings, but made sure to devote her Saturdays to quality time over her children’s favorite Jollibee treats.

“Every Saturday, iti-treat niya kami sa Jollibee sa may Landmark food court,” Jodi recalled. “Talagang masasabi ko na kinalakihan ko si Jollibee. At hindi lang ‘yon, kasi bawat party, bawat celebration, talagang naging part siya ng family namin at ng pamilyang Pilipino.”

Growing up, Jodi said she would often order Jolly Spaghetti and Jolly Hotdog, and it became staples in her bonding moments with her mom. Now that she’s a mother herself, she wants to pass on the same joyful experience to Thirdy. The 10-year old loves the cheesy, meaty, and sweet-sarap flavors of Jolly Spaghetti.

“Wala akong nakilalang bata na gusto ng maasim na spaghetti,” the actress remarked candidly. “Especially Filipino children. I believena nakuha ng Jollibee ‘yung manamis-namis na timpla na hinahanap-hanap ng bawat batang Pilipino.”

The actress related that she and Thirdy can spend hours upon hours just talking about anything, especially over their favorite Jolly Spaghetti. They often order “C3,” the Jolly Spaghetti and Chickenjoy combo, for delivery or drive-thru.

The Jollibee team (L-R) – Regional Business Unit Head for Metro North Mike Castro, AVP for Marketing Kent Mariano (fourth from left, back), PR Director Arline Adeva, Chief Global Marketing Officer for Jollibee Global brand Francis E. Flores (6th from left, back), Assistant Brand Manager for Jolly Spaghetti Luis Berba and Corporate PR and Events Manager Dennis Reyes, gave Jodi and Thirdy a warm and jolly welcome to the Jollibee Family.

Thank you Jollibee for my Sweet Sarap Moments with Sofi. :)

You can now check out the latest TVC features Jodi reminiscing her bonding moments as a kid with her mom, and fast forward to the present, Jodi letting Thirdy experience the same happy moment while enjoying their favorite Jolly Spaghetti.

Head over to all Jollibee branches and make your Sweet Sarap Moments with your loved ones.

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