Absolute Distilled Drinking Water, in collaboration with The Walt Disney Company Philippines, promotes a “healthily ever after” for kids in its latest hydration campaign. The use of Disney characters will create an element of fun and excitement, to encourage kids and build on the habit of drinking water regularly.
Disney Princesses - Belle, Snow White, and Frozen sisters Anna and Elsa, as well as other iconic Disney characters Mickey and Minnie Mouse, Lightning McQueen, and father and son tandem Marlin and Nemo will be gracing the decorative Absolute Distilled 250ml bottles. The inclusion of these Disney characters and the positive traits that they embody are hoped to help in imparting the value of drinking water among kids.
The collaboration is in line with Disney’s Healthy Living Commitment, an initiative designed to help make healthy living simple and fun, and inspire kids to lead healthier lifestyles. . This makes Absolute Distilled Drinking Water an ideal choice partner, as it shares the same brand equity and values of endorsing healthier lifestyles among families.
“Absolute is a brand that espouses the absolute love between a mother and child, and it’s something best seen when they look after the family’s good health through quality products that share the vision. We are very honored that Disney shares the same vision in this pursuit to promote healthier living among children” said Asia Brewery Non-alcoholic Division- Vice President of International and Business Development, Joseph “Chay” Cruel.
Absolute’s Disney kiddie bottle is an innovative approach to heighten the appeal of drinking water among kids and prefer it over sugary and fizzy drinks. It makes use of the Disney touch to level with young consumers.
The Absolute Disney kiddie bottle is one of its continuing efforts to promote love for the family, by endorsing consumption of clean drinking water that ensures good health.
Here’s why parents should encourage kids to drink more water:
The body loses about eight cups of water evey day. This lost water needs to be replaced to avoid discomforts such as nausea, headaches, muscle cramps, and ultimately dehydration. Sweetened drinks don’t really rehydrate the body as efficiently as water. In fact, fizzy drinks make the body lose more water by stimulating urine production. So, when it comes to water replenishment, nothing beats water.
Sugary drinks are loaded with calories and of course, sugar. Studies have found links to prevalent child obesity and flavored drinks, which is why some schools have mandated bans on such. If you want your child to maintain a healthy weight, limit their intake of sweetened drinks and get them to opt for water to quench their thirst.
Sugar and tooth decay
Sugary drinks make it easy for bacteria to grow inside the mouth. Bacteria feed on the sugar and create enamel-damaging acids in the process. Water, on the other hand, has natural elements that strengthen the teeth, making them less susceptible to damage from plaque and sugars.
Consuming too much sweetened drinks has shown to affect a kid’s appetite. If a healthy diet is top priority, make sure they only consume sugary drinks occassionally, and more importatnyl to establish water as the first choice when they are thirsty.
Healthy and inexpensive
On top of it being calorie-free and with tons of health benefits, water is inexpensive compared to sweetened or flavored drinks.
There is more to water for everyone, but one thing is clear: water is better than any other drink alternative. To encourage your kids to love drinking water, educate them on its benefits and how it functions in their bodies. Always make it available and accessible to them, and make it drinking water a fun occasion for the family.
Absolute Drinking Water, in its mission to encourage kids to drink more water, has collaborated with The Walt Disney Company Philippines to launch kiddie water bottles with the iconic Disney characters on them. This is to promote the value of water hydration and make it an exciting and fun choice over sweetened drinks.