Featuring the charming voice of local celebrity and “Pambansang Bae” Alden Richards, the music video stresses the importance of having clean hands this Yuletide season through a colorful and energetic finger-tutting choreography set to a classic Christmas melody. This is Safeguard’s creative response to an alarming discovery from the first Philippine Handwashing Index (PHI), with results showing that most Filipinos do not wash their hands regularly and diligently. PHI is a breakthrough study commissioned by Safeguard to have a closer look at the hand-washing habits of Filipinos.
The message of the music video is simple yet impactful: “Ang bawat hugas, dapat Safeguard hugas”. This means only trusting the best when it comes to germ-protection, by simply following these five non-negotiables on when to wash your hands: before mag-mano, after banyo, before kumain, after playing, and before mag-bonding.
“A joyful Christmas is a Christmas that is spent with family and friends – happy and worry-free. A lot of us take hand-washing for granted, and since is it a good way to prevent illnesses, it’s important to remind the people to continuously wash their hands the Safeguard way,” says Alden Richards.
Director Sid Maderazo and Assistant Director Manman Angsico, a veteran theater actor and vocal coach, are the masterminds behind the creative execution of the “Five Hugas ng Krismas” music video. In it, the finger-tutting choreography features five hands that represent the five points of the star – reminiscent of the Filipino Christmas parol. For the background, sliding panels and creative props help depict the different times one should remember to wash their hands, specifically during those festive moments that define a Filipino Christmas. From bonding with the family over karaoke, to digging in on the delicious spread of local rice cakes, the music video is a fun and creative way to create awareness about the value of hand-washing.
“Sometimes the simplest of ideas can be the most challenging. The intention was to shoot the scenes seamlessly with live moving backgrounds. The easy route was to use green screen, but where’s the fun in that? It was all about great team work from everyone involved, and in the goal of sharing about an advocacy worth sharing to kids and the young-at-heart alike,” shares Director Sid Maderazo.
Clean hands for every Filipino
Through the Five Hugas ng Krismas music video, Safeguard aims to address the serious problem with the poor hand-washing habits of Filipinos, which was uncovered by the first Philippine Handwashing Index. The study found that seven out of ten Filipinos claim to wash their hands with soap after using a public toilet, but only two really do. To add, only water is being used when hand-washing by 60% of women before cooking, and 40% of women before feeding their kids.
Children are the most prone to sickness, yet 66% of Filipinos have noticed or witnessed children not washing hands after using the toilet; and 40% of Filipinos do not wash their hands before touching young children.
“The results of the Philippine Handwashing Index prompted Safeguard to come up with a creative solution to keep hand-washing a top-of-mind habit in every home. Through “Five Hugas ng Krismas”, we want to work together to instill proper hand-washing habits in time of the holiday season, where Filipinos touch and and are in frequent contact with relatives and friends,” explains Jia Salindong-Du, Safeguard Philippines Brand Manager.
For over five decades, Safeguard has been a dedicated hand-washing advocate, promoting proper hand-washing habits with a wide range of antibacterial soaps that provide family protection against germs for up to 24 hours.
Watch and share the Five Hugas ng Krismas music video to spread awareness about the proper handwashing habits this season of joy. Click this link for the video: https://www.youtube.com/watch?v=xaExAK84IYk