Through every celebration—may it be a birthday, an anniversary, or a wedding—Hallmark has been part of spreading the most precious messages of love and cheer. Their well-loved cards have connected and brought smiles throughout people all over the world. And this year’s holiday season is no exception.
For 23 years, Filstar Distributors Corporation (FDC), the country’s exclusive licensee of Hallmark USA together with the Leukemic Indigents Fund Endowment (L.I.F.E.) Foundation created a charitable project called “Hallmark for L.I.F.E.” to help alleviate the condition of indigent children with Leukemia.
Every year, Hallmark collaborates with top local artists in creating special limited edition L.I.F.E. products such as greeting cards, gift wrappers, bags, and other giftable items where a portion from the sales of these products go straight to the foundation.
Hallmark for L.I.F.E. sparks hope back into the lives of less fortunate children and helps them in their fight against leukemia. Since its inception in 1995, this charitable project has eased the burden of families experiencing the ordeal of both disease and poverty.
To formally launch Hallmark for L.I.F.E, an event was held last October 31 at the Ayala Malls 30th Cinema 1. It was attended by the Hallmark for L.I.F.E team and some of the kids of the foundation. Through this, the people behind Hallmark and L.I.F.E. Foundation hope to help uplift the spirits of the kids, put a smile on their faces, and give them the encouragement and support that they need.