As the Philippines continues to embrace the digital shopping revolution, e-commerce giant Shopee is leading the way for brands to expand their reach and achieve sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a seamless shopping experience that strengthens brand connections and fosters customer loyalty.
Celebrating Shopee Mall’s Growth and Expansion
At its inaugural Shopee Brands Summit, the
e-commerce platform announced the growth in orders on Shopee Mall, its premium
retail space reserved for brand owners and authorized distributors, by more
than 20% compared to the past year Shopee Mall offers a dedicated platform
where online shoppers can discover authentic, high-quality brand products,
easily identified through a distinct label on the shop’s profile page and
product listings.
Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working with brands to offer users exciting product launches and exclusive deals over the upcoming 10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for Filipino shoppers.
With millions of users visiting the platform
and carting out daily, Vincent Lee, Head
of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth
of opportunities for brand growth and sustained success in the digital era.
“Shopee Mall aims to help brands to build
lasting relationships with our users by providing a dynamic and trusted
platform where both can thrive. We believe in empowering brands to elevate
their presence and deliver exceptional shopping experiences,” Lee said.
Recognizing that trust forms the core of
strong brand and buyer relationships, Shopee has made strides in enhancing its
customer journey, adapting to the evolving needs of Filipinos, and
strengthening trust in online purchases. For instance, product authenticity is
the most important attribute in an online mall for 77% of upper to middle income Shopee users in
the Philippines. Reaffirming its dedication to authenticity, Shopee requires
brands under Shopee Mall to undergo rigorous verification and tripled its
money-back guarantee to ensure every product sold is 100% authentic.
Furthermore, Shopee Mall has an extended
return and refund window to 15 days – double the platform's initial 7-day
return and refund period – to provide buyers added reassurance that their
purchase will be satisfactory. With a revamped Shopee Mall interface to improve
product and brand discoverability, along with the app’s signature seamless and
secure checkout experience, Shopee’s enhancements enable brands to broaden and
deepen their connections with buyers.
Bringing
The Best Brands Closer to Filipino Shoppers
Shopee's commitment to delivering an enjoyable shopping experience has attracted a diverse user base and proven to be a strategic platform for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee's innovative features and robust support have enabled these brands to thrive in the competitive e-commerce landscape.
Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their brand visibility and broadened their customer reach, enabling them to strategically position themselves alongside other competitors in the market. Shopee Live has proven to be an indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth for PUMA during each livestream.
“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee's operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.
Gaming giant Nintendo opened its Philippines
Official Store on Shopee in November 2023, and continues to see rapid growth as
one of the platform’s top gaming brands. Their presence on Shopee Mall, and use
of the platform’s engagement features and promotion tools, drove excitement
among the brand’s fans, especially when coupled with attractive brand offers. Nintendo
also actively leveraged Shopee Live and Shopee Video to deepen their
relationships with the local gaming community and capture new audiences.
Nintendo and PUMA celebrate notable growth and expanded
customer reach since the brands' partnership with Shopee during the inaugural
Shopee Brands Summit. |
Innovative features like Shopee Video and
Shopee Live are transforming how brands build relationships with their buyers.
These tools allow sellers to showcase their products through engaging video
content and real-time interactive shopping experiences, allowing shoppers to
get a better look at product conditions and specifications to drive buyer
confidence.
“Shopee strives to create an environment where
users can shop with confidence and ease,” remarked Lee. “With our extensive
selection of well-loved brands and innovative features, Shopee Mall has become
a thriving hub where brands can unlock
growth potential while ensuring secure, convenient, and enjoyable online
shopping experiences for all our users.”
Catch exclusive deals from brands like HP, GOMO, and many more at Shopee's 10.10 Brands Festival from September 30 to October 10!
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