President Ferdinand R. Marcos Jr. led the official opening ceremony of the 2025 DTI Bagong Pilipinas National Food Fair, a five-day celebration of Filipino culinary heritage and innovation. In photo are (L-R): SM Investments Corporation Vice-Chairman Tessie Sy-Coson, Department of Tourism Secretary Christina G. Frasco, First Lady Louise Araneta Marcos, President Ferdinand R. Marcos Jr., Department of Trade and Industry Secretary Ma. Cristina A. Roque, Special Assistant to the President for Investment and Economic Affairs Frederick Go, and William Vincent A. Marcos.
Organized by the Department of Trade and Industry (DTI), the
2025 DTI Bagong Pilipinas National Food Fair is a vibrant celebration of
Filipino heritage, culinary creativity, and entrepreneurship. The fair brings
together over 250 micro, small, and medium enterprises (MSMEs) from all corners
of the country to showcase the very best of Philippine food and beverage
products.
In his message of support, President Ferdinand R. Marcos Jr.
emphasized the event’s significance, saying: “This national food fair is more
than a gastronomic celebration of our rich and diverse culinary heritage. It is
a testament to the incredible talent, ingenuity, and industry of our local
farmers and artisans who bring pride and honor to our country.”
In her keynote address, Trade and Industry Secretary Cristina A. Roque echoed the importance of supporting Filipino enterprises. “From the prized heirloom rice and coffee of the Cordilleras, to the artisanal chocolate of Mindanao, and the delightful fruit wines and kakanin of the Visayas—our unparalleled regional food heritage takes center stage,” she said. “Through this fair, we reaffirm that heritage cuisine is not just about tradition—it is about innovation, preservation, and sustainability”
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President
Ferdinand Marcos Jr. walked through the National Food Fair, taking time to talk
to the MSMEs and taste some of the food offerings. |
A significant highlight of this year’s fair is the launch of
the DTI Bagong Pilipinas
Marketplace, the country’s largest B2B e-commerce platform
dedicated to Philippine MSMEs. This platform aims to connect local
entrepreneurs with institutional buyers and wholesale partners, both nationally
and internationally, fostering a dynamic and inclusive digital ecosystem.
This aligns with the government’s Tatak Pinoy Strategy, a
bold initiative to strengthen the country’s industrial capacity and elevate the
global competitiveness of locally made products. Anchored on innovation, sustainability,
and inclusive growth, Tatak Pinoy empowers Filipino businesses—especially
MSMEs—to move up the value chain, penetrate larger markets, and contribute more
significantly to national development. By cultivating industries that reflect
Filipino excellence, the strategy supports a future where high-quality
Philippine products are not only locally celebrated but globally recognized.
The fair also features themed pavilions such as the Fresh Produce Grand
Marketplace, KAPEtirya:
Philippine Coffee Pavilion, and KAINAN: Onsite Dining Area,
offering immersive culinary experiences. Daily activities include live cooking
demonstrations by renowned chefs, wine-mixing and food-pairing sessions,
business dialogues, and cultural performances.
Event Details:
•
What:
2025 DTI Bagong Pilipinas National Food Fair
•
When:
April 9–13, 2025
•
Where:
Megatrade Halls 1-3, Level 5, Mega B, SM Megamall, Mandaluyong City
• Admission: Free
Follow DTI-BMDPO for Updates:
•
Facebook: @BDTP
•
X (Twitter): @DTI_BMDPO
•
Instagram: @dti.bmdpo
•
TikTok: @dti.bmdpo
•
YouTube: @dti_bmdpo
For inquiries, please
email the Bureau of Market Development, Promotions, and OTOP at BMDPO@dti.gov.ph.
Aspiring entrepreneurs can also ask about future events through their local DTI
Office.
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