Jollibee partners with Natalie Dau’s Project 1000, with run to culminate at brand’s milestone BGC store

Jollibee is a proud partner of ultramarathon runner and Guinness World Record holder Natalie Dau as she sets another record and travels 1000 km across the Philippines by foot, passing by iconic landmarks, interacting with communities, and doing charity activities along the way.

On Day 2, Natalie dropped by Jollibee Abulug Cagayan, the brand’s 1300th store in the Philippines.

Project 1000 in the Philippines is Natalie’s second 1000 km ultramarathon, following her successful run throughout Thailand, Malaysia, and Singapore last year. More than just an athletic feat, the project aims to raise awareness and support for various charities dedicated to empowering women and girls, making it not just a test of endurance, but also a run for a cause.

Everyone's best friend Jollibee joined Natalie as she kicked off the run last April 21 in Santa Ana, Cagayan. Several branches across North Luzon have also served as quick stops for Natalie and her team, who all enjoyed their jolly favorites. On Day 5, the Project 1000 team had a heartwarming stop at Jollibee Narvacan in Ilocos Norte, as students from Ta-yac Elementary School experienced a special Jollibee Kids Party.

“I want you to experience a fun party that only Jollibee can offer. I hope you enjoy all the great food and have a fun day,” Natalie shared with the children during the celebration.

This special Jollibee Kids Party included fun games and a special performance from Jollibee and Hetty, which got Natalie and the kids very excited about. Loot bags and exciting prizes were also given away, bringing ultimate joy to students that participated. 

“We’re delighted to partner with Natalie for Project 1000, as we have always sought to support initiatives that align with our values. This partnership allows us not only to continue bringing joy to underserved communities, but also celebrate resilience and determination, and the power of working together to create a positive impact in the community,” shared Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines.

Over the next few days, Natalie will continue her journey through Zambales and Bulacan, with her final stop being  Jollibee’s 1000th milestone store in Triangle Drive, Bonifacio Global City, Taguig.

Just like Natalie, Jollibee is committed to spreading joy and inspiration to communities across the country. Through this meaningful partnership, every kilometer of Natalie’s run becomes a celebration of resilience, purpose, and joy.