Adidas Originals launch Superstar 80s Pioneers Pack

Our favorite sportswear brand Adidas announced the launch of the highly anticipated Superstar 80s Pioneers Pack, featuring collaborations with creative minds, skater Mark Gonzales and designer NIGO. 

Adidas Originals Superstar 80s by Gonz

Mark Gonzales has always gone against the grain and blazed his own path. An innovator and an iconoclast, Gonz has redefined the ambitions of an entire generation of skateboarders for years to come. It is this hunger to create that inspired the Superstar 80s by Gonz. The all-white leather upper of the sneaker acts as a blank canvas for Gonz, who invites the wearer to leave their own mark and customise the sneakers with markers that comes packaged with the Superstar 80s.  

Adidas Originals ZX FLUX Collection

Bringing the simple versatility of neoprene to the original ZX FLUX silhouette for the first time, adidas Originals has created the ZX FLUX Neoprene Collection.

What does it mean to be a Superstar?

 When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. So this year adidas Originals sets out to question what it means to be a superstar.

For entertainer and creative, Pharrell Williams, the meaning is clear; “It’s not about the number of views, likes or shares”. While world-renowned footballer David Beckham decrees; “It’s not abouttrying to be the next big thing.”