Christmas,
being a time of merry-making and holiday performances, is particularly special
to us Filipinos. “Karoling,” specifically, becomes a simple but meaningful way
for people to make everybody’s holidays a bit more colorful.
From
the busiest streets to the quietest neighborhoods, one can’t help but see
things a bit more vibrant. In spite of the cool breeze, you can feel a little
warmer inside when children’s joyful voices are blending together as one,
cheerily carrying the Christmas spirit through the air.
This
holiday season, Tang Philippines seeks to spread Christmas cheer all over the
country through the magic of ”karoling”—made possible by you and your kids! You
can share the Christmas color and let the power of your child’s voice be heard,
together with thousands of other karolers
via the “Tang Galing sa Karoling” microsite
and free mobile app (available for Android users since and coming soon for
Apple users).
Of
this cheerful initiative, JR Miranda,
Senior Brand Manager of Tang Philippines, said, “Children, specifically, have
the ability to make everybody’s holidays more vibrant when they share their
voices in a round of Christmas ‘karols.’ That’s why we are empowering you and
your children to take on a more active role in spreading joy to more people,
anytime and anywhere, through the power of digital connectivity.”
“Christmas
after all is about kids. So this project celebrates it in a grand way—with and through
kids,” Miranda added.
Tang
has been refreshing kids and moms for many years. It’s a perfect brand to
create a more colorful Christmas because of its refreshing, delicious and
colorful 10 flavors. Each one a perfect pair to any Christmas dish or Noche
Buena meal. Thus, Tang seeks to extend the color it brings from the table to the
rest of the world with its new campaign “Ang Kulay ng Pasko.”
In
line with this campaign, the “Tang Galing
sa Karoling” microsite and free mobile app allows parents like you to share
your children’s talents to the rest of the world by singing a Christmas karol.
You
can upload video recordings of your children’s performances of popular
Christmas songs, karaoke-style! Lyrics, pre-recorded music, and additional
sound effects are provided to enhance your child’s singing experience. Children
can also get creative with their submitted “karol” by putting a different spin
on the song, or performing their own unique rendition.
Not
only that, “the videos can also be used as greetings to family, friends, loved
ones, and/or anyone you think would appreciate an extra dose of Christmas joy,
since at the end of each video recording, there is time for you to say a
Christmas greeting or message to your loved ones then send and share,” Miranda added.
At
the end of the promotion, selected voices will be compiled to create a virtual
karoling choir video. Your child can be part of this grand effort, doing his or
her part in making Christmas more colorful all around the world.
For
more information on “Tang Galing sa Karoling” and for performance submissions,
please visit www.tanggalingclub.com/karoling.
Happy Karoling!! :))
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