Hello there! I've got good news for you! Tang Philippines has activated its first-ever branded virtual world that allows Filipino kids to embark on various missions that promote social responsibility and awareness through a gamified experience, aiming to inspire them to translate their virtual learnings to real life.
“Most children learn best
from first-hand experience and practical application. With this online world,
Tang offers interactive activities that are fun and educational. We hope that
through them, we can empower Filipino kids to be active members of the society,
working towards the goal of making a difference,” said Alex Tacderas, category
marketing manager for Powedered Beverages of Mondelez Philippines.
The “Tang World,” which now has over 2,800
participants and counting, is a vibrant interactive virtual space where it provides the members of Tang Galing Club—an
online community that promotes kid empowerment—a venue to play mini-games, chat with other members, complete missions, and customize their own avatars.
Missions are simple goals and activities that
the players may accomplish to get rewards, such as coins and experience points.
Missions could range from a simple exploration task, to finding a missing
object, to challenging expeditions that would require a player to achieve a
high score in a certain mini-game.
For
Tang, the “gamification” concept or the use of a platform similar to gaming, teaches
kid empowerment in a manner that would be most understandable and interesting to
children, since the missions in the various mini-games are centered at inspiring
and motivating Filipino children to go and contribute positive change for the
betterment of the society.
“But what makes this gamified experience all the more relevant is the fact that we aim
to unleash the hero inside every child through the lessons that they will learn
from the activities, such as taking care of the environment through recycling,”
added Tacderas
Explaining further the mission, Michelle
Santillan, Senior Brand Manager for Tang Philippines said, “One example of this
is the task that will require the players to collect a certain number of Tang
foil packs scattered around the virtual world. Upon completion of the task, the
player will be rewarded with regular Tang points and experience points so that
they can level up.”
Santillan continued, “After collecting a
specified amount of foil packs, a congratulatory display pop-up appears saying
‘Great Job!, the foil you collected was used to build something useful.’ Then
visuals of objects that may be made out of recycled foil packs will appear to
make the young kids aware of the useful things that can be produced out of
recycling.”
But she
clarified that before kids can enter this online world, guest players first
have to register at www.tanggalingclub.com if they don’t have an existing
account yet, guided by their parents. “They
will be asked to enter their preferred username and password, their email, then
their parent’s email. Once completed, they can now activate their account
through email,” Santillan said. Once
inside the game, the player will be prompted with a short tutorial to
familiarize themselves with the online world activities,” Santillan added.
This
innovative gamified experience is one of the many efforts where Tang aims to
push for the concept of “kid empowerment” as promoted by its Tang Galing Club
online movement.
Of
this, Tacderas said, “Parents know that it is not always easy to make our kids
fully understand each and every lesson we are trying to teach them, all the
more the idea of ‘kid empowerment.’ But with the missions inside the Tang Online
World, we hope to instill among our children through fun and stimulating
activities that they can contribute good things to their communities if they
start moving and inspiring other kids to do the same.”
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