Thursday, July 24, 2014

Share A Coke

I know you've been seeing a lot of #ShareACoke ads everywhere and for me this is one great campaign from Coke. But come to think of it, every campaign of Coke, you know it comes from the heart. And I really appreciate the latest campaign of Share A Coke because it brings the feeling of sharing, appreciation, giving positive words, cheering up a person, and so on with just a bottle of Coke! Loveeeettt! 

Coca-Cola has released the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coca-Cola products for a more fun and personal way of sharing a Coke.

I was invited to attend the launching of #ShareACoke and Bench fashion show held at SM Mega Fashion Hall. Among the event’s highlights was a celebration of the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench/. Staying true to the essence of Share a Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of Bench to show the company’s appreciation for all the years they have worked together.

“We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy. For mothers who cook our breakfasts every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared.” Vinculado enthuses

This was followed by a fashion show, where models clad in stylized Share a Coke shirts showcased their personalized Coca-Cola bottles and cans on the catwalk. At the same time, they entertained and interacted with the co-models and guests alike by showing them the many ways of sharing a Coke. 

The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy. It inspired all attendees to show gratitude for even the small, everyday gestures that otherwise go unnoticed – like how your officemate “Jen” makes work more exciting, how your barkada serves as your second family, how your BFFs provide the best shoulder to lean on, how your kuya is always there to protect you, or how your ‘nay loves you unconditionally.

Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes, and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie,” and “Love” to some unsuspecting guests.

Joseph Marco

Julia Montes

Enchong Dee

I was so happy to Share A Coke with these awesome people!

with Mish

Mish, Hana and Kai

with Ana

Happiness with our personalized Coke bottle! I got Jensofi! (jen+sofi)

with Ana and Sarah

Proud to be holding with an Ate name on a Coke bottle! :)

Shared my Coke with my hubby Paul

Thank you Coke for having me!

Wanna have your own personalized Coke bottle? Here's the Share A Coke schedule!

Kudos to Coca-Cola Philippines for this wonderful idea! Among the bad news that we sometimes get in our day-to-day basis, even in a simple gestures of sharing a Coke with someone, I know it will come a long, long way! I even used it as a birthday present to my friend, hehe! :D Now I'm on a hunt of looking for Coke bottles with Crush, Hottie, Sexy, Ganda on it. I know it will be a cool collection!

The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets and even vending machines nationwide. You may also drop by Share a Coke booths in supermarkets, malls and schools to have your own personalized Coca-Cola printed in an instant.

For more details, please check out or visit the official accounts on Facebook, Twitter, and Instagram of Coca-Cola Philippines.

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