Friday, October 10, 2014

Forever 21 x Restyled. Revamped. Reinvented.

Can't believe that it has been four years since Forever 21 entered the Philippine shores. I was so happy when they opened their first flagship store at SM Megamall. I can still remember their first day and people were so excited to get their first dibs. And now, Forever 21 offers a huge selection of hip, trendy clothes and accessories. Forever 21 is my go-to source when it comes to basics and accessories. I have their tank tops and bandage skirts in almost every color, a small collection of rings, earrings, necklaces and a few pairs of shoes. 

Now on its fourth year of operations in the Philippines, Forever 21 has become a household name – with 9 stores spread across Luzon, Visayas, and Mindanao, and another one fast on its way within 2014. 

In line with this, Forever 21 also had a make over in their SM Megamall branch! I was privilege to attend the relaunch of #FirstxForever and had my first look of the newly renovated store. They are Restyled. Revamped. Reinvented. Gone are the ornate Lucite chandeliers and patterned walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic slate underscoring the veritable fashion playground for which Forever 21 has become known. 

Stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters. 

Linda Chang, General Merchandise Manager of Forever 21, Inc.

A Refreshed Shopping Experience.
With an easier-to-navigate layout and a clean palette for a backdrop, the Forever 21 experience at SM Megamall is better than ever. It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. New items are displayed on the floor three times a week, giving customers something new to look forward to at any given time.

We had our first glimpse of the latest from Forever 21 during their mini fashion show. Oh how I wish they'll go straight into my closet! I love everything!

Clearly, apart from the tastefully laid-back pieces that fit the stylish individual’s lust for ensembles that flaunt either a festive, tropical vibe or an edgy, of-the-moment feel, there’s more to look forward to at Forever 21. This overall effort serves as a testament that not only is Forever 21 staying true to the constant renewal of fashion, it is also committed to further the absolute thrill of shopping.

You can now Shop Forever! Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. 

A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply. 

With these beautiful ladies at the event

Visit Forever 21 at these stores: Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.

For more information please visit:
Instagram: @f21philippines

Thank you so much Forever 21 and ARC PR for having me! Congratulations on the newly renovated store! You will always be one of my fave brands! :)

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