CRISPY FRY INTRODUCES NEW CELEBRITY ENDORSER #CRISPYFRYPLAYDAY

Over the years part of fambam's weekend were spent eating out. We love bonding over good food, trying out nice places and dishes. But since we can't do that anymore, crispy fried chicken became our comfort food in our home. It was and still is our staple dish every Sunday lunch. In short, hindi Sunday kapag hindi kami kakain ng fried chicken. Haha! I don't know how it started, tbh. Pero if you'll ask the fambam kung ano ang gusto nilang Sunday lunch ang reply nila is "tinatanong pa ba yun? The usual". Kaya kahit my 4 year old Isha alam nya na Sunday na because we always eat crispy fried chicken. It's not Sunday without fried chicken. Haha!

And of course, sabi nga, give credit where credit is due. Syempre dahil gusto natin maging crispy ang fried chicken, one of my grocery staples ang Crispy Fry. And true to its brand, every dish na gagamitan mo ng Crispy Fry e nagiging crispy nga.

I recently attended a media event where Crispy Fry introduces its new celebrity endorser, and it\s none other than Lucky Manzano.

Crispy Fry® hosted its third #CrispyFryPlayDay to officially introduce its newest brand endorser TV host Luis “Kuya Lucky” Manzano. The event brought together media and their families for the first #CrispyFryPlayDay done online.

“The pandemic may have changed a lot of things, but one that we hope stays the same is the strong bond of families. Our new stay-at-home lifestyle creates opportunities for new bonding moments between loved ones. We encourage everyone to make cooking a shared activity because it’s fun, easy, and rewarding,” says Roann Co, Ajinomoto Philippines Corporation’s General Manager of Marketing and Public Relations.

Cooking with Crispy Fry®

Cooking is made better and more special with Crispy Fry®, the #1 breading mix brand in the market. Perfect for Filipino families, Crispy Fry® is made from choice flours and starches perfectly blended with seasonings, concocted to make fried chicken and fish crispy-delicious.

The brand has an extensive list of variants available on the market. This includes Crispy Fry® Chicken Breading Mix, which comes in Original, Garlic, and Spicy so families can enjoy fried chicken in different ways. Crispy Fry® also has a variant with Gravy Mix and another with Japanese bread crumbs, seasonings, and spices. Meanwhile, the new Crispy Fry® Fish Breading Mix reduces oil spills while cooking so families can enjoy fried fish without the hassle.

“Crispy Fry® is now a staple in my kitchen because it makes cooking so much easier. When I don’t have a lot of time, I fry chicken or fish using the easy-to-prepare breading mix. Each meal is made more special because Crispy Fry® guarantees crispanalo and isda-licious fried dishes, every time,” reveals Manzano. 

Crispy Fry® and #CrispyFryPlayDay are part of Ajinomoto’s Eat Well, Live Well promise for Filipino families – to create high-quality products for delicious, healthy, and enjoyable mealtimes.

To know more about Crispy Fry®, visit the Ajinomoto website at ajinomoto.com.ph and the Cookmunity by Ajinomoto Philippines at facebook.com/CookmunitybyAjinomotoPH.