You're Invited! Join World Without Strangers from Giordano Philippines

A world without strangers is an ideal world where people are not divided by race, class, religion or culture. It is a world where everyone welcomes each other as if they are friends or family. This is what Giordano Philippines stands for, and it longs to do so by developing apparel for everyone regardless of ethnicity, nationality or culture.

In celebration of its 25th anniversary in the country, Giordano Philippines invites everyone to join them in this quest for a World Without Strangers (WWS), beginning with the WWS photo booth which will run in selected malls all over the country from May 16 to June 1, 2014.

Catch the WWS photo booth at Trinoma (May 23), SM Megamall (May 24), Alabang Town Center (May 25), Ayala Cebu (May 30) and SM Davao (June 1). The first leg of the campaign took place at the SM Mall of Asia (May 16), Glorietta (May 17) and SM Pampanga (May 18).

The photo booth will be situated in the mall for a whole day. Those who want to participate in the campaign need to sign a form, giving their consent for Giordano Philippines to use to use their photos on social media and other Giordano marketing collaterals. And participants will get to bring home their own copy of the photo. 

“The Giordano brand and apparel have always appealed to anyone – from those who shop in Dubai’s glitzy malls to the laidback college kids in Sydney, Australia. Our timeless style and quality materials bring together people of different cultures and backgrounds,” said Beatrice Lim, Giordano Philippines’ VP for Marketing. 

“Here in the Philippines people still come from different divides, and through this campaign we hope to break that. We want to show everyone that we can live in a world without strangers,” she said.

For more information about the campaign, please visit www.facebook.com/GiordanoPhilippines. 

Giordano Philippines Debuts on Philippine Fashion Week

Another favorite brand, Giordano just joined Philippine Fashion Week! 

Giordano debuts on the runways of Philippine Fashion Week with a sneak peek of their Spring Summer 14 collections. This Saturday, October 26, 2013 at the SM Mall of Asia Main Atrium, Giordano’s new collections – Holiday Cruise and Linen Story will bring some fresh summer vibe on the catwalk with 85 looks featuring nautical elements, updated chambrays, summer linens, oxfords in crisp pastel palette and an array of colorful basics. 

Live beats provided by DJ Callum David, a.k.a. DJ Vinimal will set the show sailing on a breezy summer cruise.

A pop-up exhibit, open from 12 noon until 9 in the evening, will give the guests something extra to look forward to. Staged in a nautical themed store, guests can soak up on the seafaring vibe of Giordano. Furthermore, fashion bloggers will get to show their eye for fashion by their personally-styled mannequins which will be exhibited at the booth. Fashion fans and followers will get the chance to meet these bloggers at certain times throughout the day: Aisa Ipac, David Guison, Alyssa Lapid, Tracy Ayson, Kookie Buhain, Mikyle Quizon, Dani Baretto, Miko Carreon, and Enciso sisters, Vern and Verniece.

Also part of the exhibit will be a showcase of World Without Strangers prints done by local artists, Soleil Ignacio, Chi Chi Monster and Barry Ambrosio. Giordano will be giving away 45 shirts featuring these ironed-on prints.   

  

Not to miss out on this happening event, a Twitter/Instagram booth will also be set up on the pop-up exhibit. Anyone can join and post photos using the hashtag #GiordanoPhFW and get photo print outs for free!  Freebies await those who stay connected to Instagram or Twitter during the event. 

In addition to all that, sweet discounts will be given to shoppers on the day of the show. Special discount coupons will be distributed at the pop-up exhibit which will give 20 percent off on all regular-priced items.  Meanwhile, privilege card holders will get 15 percent off and walk-in customers will get 10 percent off. 

For invites to Giordano’s show, keep a close watch online and follow Giordano Philippines on Facebook, Instagram and Twitter.

See you there!! :)

Giordano Denim Now, Denim Forever

We all know that fashion trends come and go, right? But only one thing remains constant: DENIM!

Since it was invented in 1853, the sturdy fabric has been molded into different fits and styles – bellbottom, boot cut, bleached, washed, colored. And unique to the denim is how it flatters every person who wears it, from workers to rock stars, cowboys to celebrities; it’s the ultimate staple apparel. True to its long and rich history, the denim jean is designed to last forever.

In celebration of this classic material, Giordano Philippines launches “Denim Now. Denim Forever”. Can be worn by anybody in any season for almost any occasion, the raw and colored denim offered in the collection is available in different fits and styles.

“Denim Now. Denim Forever” underlines the material’s sturdy yet comfortable characteristic. “Compared with last year’s denim collection, this year’s pieces are different in terms of fabrication, thread and pocket design. The styles now have a higher spandex content, thus allowing more movement for the wearer,” said Ella Santos, Giordano Philippines Denim Category Buyer.

In this collection, Giordano highlights the classic beauty of raw denim. “The dye is expected to fade gradually with continuous washing. This is one of raw denim’s unique characteristics and it must not be considered as an imperfection,” Santos said. 

Giordano raw denim jeans come in two kinds of fits and styles: tight tapered and slim tapered for men, slim tapered and skinny straight for women. These pieces are also designed to adjust to the wearer’s shape and size, acquiring a more personal fit.

Colored denim jeans are the ultimate expressions of fun, comfort and style. Similar to Giordano’s legging jeans, the spandex content in these pieces allows wearers to move freely and comfortably. The jeans are available in eight different colors – classic black, washed red, oxblood, mustard, blue turquoise, navy blue, dusty white and dark denim – in skinny tapered for women and tight tapered for men.   

Pieces from the Giordano’s “Denim Now. Denim Forever” are available in all Giordano stores nationwide at an affordable price of PhP999, starting August 23 until mid-September. 

Giordano Monsters University Fair

Last Saturday, I was invited to attend a one of a kind fair held at Trinoma Activity Center. After graduating eons ago, I was able to experience being a student again. Thanks to Giordano,  I "enrolled" to Monsters University and must finish some tasks to graduate. And since I brought Sofi with me, we were classmates for one day. Imagine the thrill when Sofi learned that we were classmates, haha! Never in a million years that we will both be students in one university. She got kilig when she saw our ID's!

The "task" Giordano prepared for us were fun! We got to play 2fuse in their iPad, kinect and guitar hero. After you finish all those task, graduate ka na! And since I was playing photographer that day, I asked Sofi to finish all tasks for us, haha!

Btw, Sofi asked me what's the meaning of this pie.. erm.. LOL!!!

Guitar Hero with Tin. Oh hello there, Ana!

This is one of my fave photo! Rockstar lang ang peg ni Sofi with Tita Kai! Woot!

 

Sully and Mike!

One of the fun activities at the fair was the face/body painting.

She got the hello kitty

She even posted her hello kitty drawing at the bulletin board. I know it's a Monsters University Fair and I asked her to draw a character from MU instead of hello kitty. Pero ito daw gusto nyang i-drawing to match her tattoo. oh well. haha!

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Inside the fair, Giordano set up a booth where you can get your own Monsters University items right there and then.

I love all the colors! Parang uniform talaga.

Syrena and Sofi. aka Little Angel(wonder woman rises) and Little Jen :))

With my fellow classmates! Kai, Christine and Catch!

Monsters University Student Body(hehe): Kai, Arnie, Ana, Sofi, Rachel and Ava.

It was one of the fun event I've been to. I had an awesome time being a student again even if it's just for one day. Thank you Giordano, Cha and Havas PR for the invite.

Missed out the Giordano Monsters University Fair at Trinoma? Catch them at their next venue at SM MEGAMALL A, on July 6-7. 

Mark your calendars and enroll at the Giordano Monsters University Fair! Fun activities await the whole family!

Follow Giordano for more updates: Giordano Twitter. Giordano FB. Giordano Instagram.

lovelove,