Giordano Denim Now, Denim Forever

We all know that fashion trends come and go, right? But only one thing remains constant: DENIM!

Since it was invented in 1853, the sturdy fabric has been molded into different fits and styles – bellbottom, boot cut, bleached, washed, colored. And unique to the denim is how it flatters every person who wears it, from workers to rock stars, cowboys to celebrities; it’s the ultimate staple apparel. True to its long and rich history, the denim jean is designed to last forever.

In celebration of this classic material, Giordano Philippines launches “Denim Now. Denim Forever”. Can be worn by anybody in any season for almost any occasion, the raw and colored denim offered in the collection is available in different fits and styles.

“Denim Now. Denim Forever” underlines the material’s sturdy yet comfortable characteristic. “Compared with last year’s denim collection, this year’s pieces are different in terms of fabrication, thread and pocket design. The styles now have a higher spandex content, thus allowing more movement for the wearer,” said Ella Santos, Giordano Philippines Denim Category Buyer.

In this collection, Giordano highlights the classic beauty of raw denim. “The dye is expected to fade gradually with continuous washing. This is one of raw denim’s unique characteristics and it must not be considered as an imperfection,” Santos said. 

Giordano raw denim jeans come in two kinds of fits and styles: tight tapered and slim tapered for men, slim tapered and skinny straight for women. These pieces are also designed to adjust to the wearer’s shape and size, acquiring a more personal fit.

Colored denim jeans are the ultimate expressions of fun, comfort and style. Similar to Giordano’s legging jeans, the spandex content in these pieces allows wearers to move freely and comfortably. The jeans are available in eight different colors – classic black, washed red, oxblood, mustard, blue turquoise, navy blue, dusty white and dark denim – in skinny tapered for women and tight tapered for men.   

Pieces from the Giordano’s “Denim Now. Denim Forever” are available in all Giordano stores nationwide at an affordable price of PhP999, starting August 23 until mid-September.