I remember my time when I became a Jolly Toy Scout for half a day (you can read my post here), and how I felt after. Not only I enjoyed my day cleaning toys and books, but I was able to spread my love even in a small way.
And now, a merrier and longer Christmas awaits kids across the country as Jollibee celebrates the 20th year of Maaga ang Pasko. To set the early Christmas mood, Maaga ang Pasko caroling events were held in different Jollibee branches featuring celebrities and chorale groups to officially launch the campaign.
The Christmas spirit was definitely in the air as Jolly Toy Scouts and customers trooped to the stores to listen to all-time favorite carols and drop their toy and book donations.
Jollibee then paid tribute to long-time ambassador and original Jolly Toy Scout Aga Muhlach at Jollibee Canlubang in a similar caroling activity. Together with members of the Jollibee marketing team, the seasoned actor gamely joined the Lumen Anima Chorale in a more upbeat rendition of the Maaga ang Pasko jingle.
“Maaga ang Pasko came from a very simple idea but a genuine desire to make kids happy on Christmas time. No matter what they may be going through in life, a kid’s face lights up whenever you give them a toy. I approached Jollibee because I know they can help me expand that into something even bigger and more impactful,” shared Aga. “I could not be any more grateful to Jollibee for bringing Maaga ang Pasko to where it is now, as the longest-running and biggest campaign of its kind in the country that has reached hundreds of thousands of children across the country.”
Original Jolly Toy Scout Aga Muhlach makes his Christmas donation in the Maaga ang Pasko box during the launch in Jollibee Canlubang.
