GIVE THE GIFT OF A JOLLIER CHRISTMAS AND BE A PART OF THE 21ST MAAGA ANG PASKO

Making every Christmas brighter and more joyful for over two decades, Jollibee celebrated the launch of Maaga ang Pasko, now on its 21st year. This 2015, the country’s longest-running annual toy and book drive is continuing its mission to inspire more kindhearted Filipinos to donate gifts and spread the early Christmas cheer to less fortunate kids. 

Spearheading the donation drive as lead Jolly Toy Scouts are child actor Marco Masa, The Voice Kids Philippines Season 1 grand winner Lyca Gairanod and finalist Darlene Vibares, and Goin’ Bulilit kids Angelo Alayon, JM Gacayan, and Belle Mariano. The new batch of Jolly Toy Scouts hope to inspire other kids like them to share their pre-loved toys and books to make other kids happy.

During the various campaign launches held nationwide, these kids led by example by donating their own toys and books.

Eleven-year-old Darlene gave away a coloring storybook that her beloved grandfather gave to her. “I learned how to read through this book,” she said. “I hope whoever receives it enjoys the stories as much as I did.”

Like Darlene, JM also donated a gift for budding bookworms. “My wish is that like me, another child gets to benefit from reading this book.” 

Jollibee and JM Gacayan poses with other Jolly Toy Scouts from Jollibee Guiguinto Highway in Bulacan.

Jollibee kicks-off the earliest, longest Christmas season with 20th Maaga ang Pasko launch

I remember my time when I became a Jolly Toy Scout for half a day (you can read my post here), and how I felt after. Not only I enjoyed my day cleaning toys and books, but I was able to spread my love even in a small way.

And now, a merrier and longer Christmas awaits kids across the country as Jollibee celebrates the 20th year of Maaga ang Pasko. To set the early Christmas mood, Maaga ang Pasko caroling events were held in different Jollibee branches featuring celebrities and chorale groups to officially launch the campaign.

The Christmas spirit was definitely in the air as Jolly Toy Scouts and customers trooped to the stores to listen to all-time favorite carols and drop their toy and book donations.

Jollibee then paid tribute to long-time ambassador and original Jolly Toy Scout Aga Muhlach at Jollibee Canlubang in a similar caroling activity. Together with members of the Jollibee marketing team, the seasoned actor gamely joined the Lumen Anima Chorale in a more upbeat rendition of the Maaga ang Pasko jingle. 

“Maaga ang Pasko came from a very simple idea but a genuine desire to make kids happy on Christmas time. No matter what they may be going through in life, a kid’s face lights up whenever you give them a toy. I approached Jollibee because I know they can help me expand that into something even bigger and more impactful,” shared Aga. “I could not be any more grateful to Jollibee for bringing Maaga ang Pasko to where it is now, as the longest-running and biggest campaign of its kind in the country that has reached hundreds of thousands of children across the country.”

Original Jolly Toy Scout Aga Muhlach makes his Christmas donation in the Maaga ang Pasko box during the launch in Jollibee Canlubang.

20th Maaga ang Pasko with Jollibee and Breeze

 For 20 years, our favorite food chain Jollibee always gathers and collects toys and book donations to bring Christmas cheers to our less fortunate kids. And for the past, I've been seeing these boxes in all Jollibee branches every November with all kinds of toys from plushies, cars, animals, dolls, puzzles and books. They encouraged everyone to donate so we can spread the love to all Filipino kids.

And today, Jollibee is all set again to make Christmas a bigger and brighter celebration for children nationwide in the 20th Maaga ang Pasko by making Breeze as the official detergent partner in the clean-up campaign.

I get to witnessed the Laba Days from Jollibee and Breeze last Saturday when I joined their clean-up event and became a Jolly Toy Scout for a day. Not only I enjoyed my day cleaning toys and books, but I was able to spread my love even in a small way.