CELEBRATE THE 70 YEARS OF STYLE WITH ELLE KIDS #ELLE70

It was last year when I attended the ELLE Kids Global Collection Launch (read my story here) held at SM Mall of Asia, and this year, ELLE will mark its 70 years of fashion and style.

Outfit Diary: Frozen and Hearts

 Last January 2, the fambam went to Fun Ranch, Pasig to spend the last days of Christmas vacay before school starts. And Sofi put these ensembles to wear that day. After she decided on what to wear she asked me if it's worthy of an outfit post. Yes, she really do support my blog. haha! I remember she even write my url to her classmate's notebook and told them to visit it. hahaha!

Get-Up, Dress Up with SM Kids Fashion Holiday Collection

It's the most wonderful time of the year!!! Can't believe it's 7 days before Christmas! And as Christmas is right around the corner let the latest apparel from SM Kids Fashion rule our young stylistas this holiday season!

I was invited to attend the launch of SM Kids Fashion Holiday Collection held at Todd English, SM Aura. I'm sure our little fashionistas and princes will look fabulous with the latest collections.

This year’s ensembles they showcased a wide variety of styles—from plains to prints, from laid-back casual to prim and proper looks, from dresses to tops and bottoms that are all ideal for one’s mix-and-match technique.

Andrea Brilliantes and Jillian Ward graced the event. Can't believe they're big girls already!

Nautica, Desigual, and ELLE Kids Global Collections Launch

A wonderland of fun and fashion welcomed everyone in the grand launch of Nautica, Desigual, and ELLE kids, as the three brands unveiled their latest global collections in a fashion show at the Mall of Asia Atrium recently.

Kids and parents alike were delighted with the arrival of top kids’ fashion brands, all brought to the Philippines by Internationale Globale Marques (IGM), an affiliate of Richwell Phils. Group of Companies, the leading distributor, manufacturer, and licensor of branded children’s products in the country.

UNIQLO opens 17th store at Power Plant Mall

Sofi celebrated her 8th birthday last October 20 with a bang! We were invited to attend the soft opening of  Uniqlo branch at Power Plant Mall and she was treated to a VIP Shopping Spree! I can't believe that its their 17th store in the Philippines and they also expanded their Kids and Babies collections for 2014 Fall/Winter season.

The new lineup, which believes that “kids should be free to be kids,” is centered on 5 ideas that should be incorporated in the design of the kids’ and babies’ clothes—freedom of movement, comfort, easier removal, fun designs and safety features to promote kids’ growth and health.

SM Kids' Fashion Denim Media Launch

Our favorite fashion brand for kids, SM Kids' Fashion added another trend for our kiddos! They're not only affordable but can be a trendsetter as well. Our kids will surely love the latest SM Kids' Denim line! Who said that denim is for adults only? The denim style for our kids is just as stylish too. You can create as many ensembles as you want when you pair a denim item in their wardrobe. 

SM Kids' Fashion held their Denim media launch at SMX with celebrities Andrea Brillantes and Gimme5! These local celebrities team up with the kids’ fashion authority for the latest campaign.

DJ Delamar hosted the event.

TV drama sweetheart Andrea is a regular on the popular show Annaliza, while Joaquin Lucas Reyes, John Immanuel Bernardo, Grae Fernandez, and Brace Henry Arquiza of Gimme5 have hit it big as the hippest boy band in the country. Together, the stars danced, posed, and had tons of fun in the SM Kids’ Fashion Denim collection at the photo shoot. The young stars were all eager to discover the latest from a brand they have known and loved.

“SM Kids’ Fashion is my favorite and I wear it all the time. I’m always excited to find out what they have at the store,” says Andrea. “It’s great that they have new denim selections now. It’s very comfortable and I’ll be able to use it every day.”

Gimme5 also shared their excitement about the brand’s big denim collection, “We move a lot during practice and performances and SM Kids’ Fashion Denim is great for that,” the boys shared. “There’s a lot to choose from, not just jeans but shorts and shirts too,” they add.

In tapping some of the country’s hottest young faces, SM Kids’ Fashion Denim hopes to inspire their young followers to create their own brilliant outfit combinations. As Andrea and the Gimme5 boys put it, the secret to staying ahead of the rest is finding out what the latest trends are and making them work for you. Following in the footsteps of the new brand ambassadors, youngsters can explore SM Kids’ Fashion Denim and create get-ups that were made to standout. 

Andrea Brillantes in SM Kid's Fashion ensemble

Andrea with my super cutie patootie Sofi

Sofi in her denim japorms! :)))

Visit your favorite SM Malls and check out the latest denim style at SM Kids Fashion! 

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Thank you SM Kids Fashion for having me and Sofi! Congratulations on the launch! :)